ALEX TATEM, CO-FOUNDER Alex is the founder of Escape The Routine, a production and promotion company focused on connecting people through one of a kind pop-up events and atmospheres. From an early age the great outdoors have inspired him to explore the world, listen to people, and take a second to breathe.

OSCAR NILSSON, CO-FOUNDER Oscar originated in Sweden, but now resides in San Francisco where he’s a professional photographer, advertising creative, and Sony Alpha + 500px ambassador. His love for the outdoors inspired his passion for photography, making this project near and dear to his heart.